Business School - University of Navarra
IESE Business School, part of the University of Navarra, is a globally recognized institution based in Spain, known for its leadership in management education and impactful research. With campuses in Barcelona, Madrid, Munich, and New York, IESE is deeply committed to advancing knowledge through European-funded research and projects, focusing on innovation, sustainable business practices, and social impact. Its active participation in European Union research initiatives reinforces its dedication to fostering collaboration between academia, industry, and policymakers, driving meaningful contributions to Europe’s economic and social development.
Role within MELISSA
In the EU-funded project MELISSA, IESE Business School plays a pivotal role in Work Package 5 (WP5), contributing its expertise to shape and enhance the project’s strategic direction. Specifically, IESE is responsible for:
- Conducting a needs assessment to identify key requirements, defining the value proposition, and developing the workflow and care path essential for project implementation.
- Addressing regulatory issues and overseeing IP management to ensure compliance and safeguard intellectual property.
- Performing an economic analysis to evaluate the project’s financial viability and sustainability.
- Leading the redesign of workflows and care processes to optimize efficiency and patient outcomes.
- Developing a comprehensive business concept, including an exploitation plan and a go-to-market strategy to support MELISSA’s long-term impact and market adoption.
